Well hello there.  I am Jojo, founder of the “refreshingly honest” brand Mummy Jojo.  I have two kids, Bonnie and Charlie and am known for occasionally writing about ‘hubs’ too.  Thankfully he’s not phased in the slightest by how many people read.


I have loved writing since I was a little girl.   I have a Masters in Marketing Management and over 12 years experience in marketing, sales and copywriting.   My passion is to inspire and entertain through creative vlogging and writing  with a twist.  I love what I do and will put 110% into all of my projects.

I love food and fizz, spa and pampering, music, fitness and being in the water.  Ideally in an infinity pool overlooking the ocean with a sunset view and a cocktail bar.  On that note lets talk about the fun stuff.   My favourite cocktails are coconut margaritas, passion fruit daiquiris and raspberry Moscow mules.  I love letting my hair down and dancing like nobody is watching.

I am very open minded and that shows in my “unashamedly uncensored” writing style.

“Jojo Fraser is someone who doesn’t live by the boundaries of keeping a stiff upper lip”

Evening News

I love tackling a taboo topic and smashing the stigma associated with our stiff upper lip culture.  Things are getting better but we have a lot of work to do.  I like to have fun with my work, whilst ensuring I leave a lasting impact.

In terms of reviews: I will only write about products or services and experiences that really excite me.  If I am passionate about something I will put my heart and soul into ensuring my readers know about it.

I love meeting new people and embracing exciting opportunities.  Please drop me a line and most importantly -enjoy all of this free content on my website.  There is something for everyone #ahappysoulglows.



Check out the clip below for some more info about my family and I in true Mummy Jojo uncensored style.


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