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“Jojo Fraser is someone who doesn’t live by the boundaries of keeping a stiff upper lip”

Evening News

‘Passionate and determined to share her knowledge’

Daily Record

“Refreshingly honest and heartwarmingly funny”

Scottish Widows 

‘Jojo is amazing, you will laugh and you will cry’

Arlene Forth Radio


Woman of Inspiration award, Jojo Fraser


Jojo Fraser is an award-winning author, podcaster and keynote speaker, dubbed as ‘the Queen of positivity and a kindness advocate.   She will be giving her first Tedx talk in November 2020.  You can often hear her on BBC radio talking about our mental fitness, which she has been researching for the past 6 years.  She is a level 3 qualified mental health first aider.  Jojo is known for normalising discussions around our mental health, making it accessible and relatable to all.  She is often collaborating with industry experts and her first book, full of toolkits, has been used by many mental health professionals.  Her book was an instant bestseller on amazon in several categorises based on pre orders alone.  Her agent is Speaker Buzz and Jojo has quickly grown a reputation for having a huge impact even on the most sceptical of people.

 Jojo has an MA in Business and Marketing and spent 10 years working in PR, Marketing and Sales as an Account Manager for both agency and luxury hotels.  After a career break travelling around the world, she started blogging and decided she wanted to create aspirational content to help others.

In 2014, her Dad was hospitalised with severe depression.  This prompted Jojo to begin her research and to smash the stigma around mental health.  In 2016 she ran her first marathon and was the ambassador and official starter for The Edinburgh Marathon Festival. She worked in collaboration with The Mental Health Foundation and raised over £7000 for the charity.  She also worked as an ambassador for David Lloyd.

In June 2018, she launched her podcast which was sponsored by Wagamama – Jojo Fraser, Time for a Mojo Injection, which now has regular followers across the globe, with a strong following in Scotland.

Jojo is a published author with her debut book ‘Mummy Jojo Uncut, Time for a Mojo Injection, which is available on Amazon, Waterstones and The Restoration Yard.  She has been awarded a “WOMAN OF INSPIRATION AWARD” in the 2019 honour list by the Association of Scottish business women.

Jojo gives motivational talks to corporate organisations and at industry events such as the Edinburgh Wellbeing Festival, Wellness talks at Dalkeith Country Park and Fringe by the Sea.
She is married with a daughter and a son and lives in Scotland.

To follow a snapshop of what Jojo is up to,  you can follow her daily stories and posts on Instagram.


Scottish wellbeing author and blogger Jojo Fraser




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