Lessons from being hacked.
1. I had no idea how much impact my page had until I had so many messages each day and still get them 7 weeks later. To know thousands of people trust me is really humbling. They trust me because I have always been nothing but honest. Granted, I ask permission from friends and family before I share and this will evolve as my kids continue to grow. But in my first book, I was so open that it was dubbed as ‘hilariously honest’ and ‘Jojo says what we are all dying to say but don’t know how’. I want to be known as authentic, loving, a wellness expert and a person with a very open mind. For 9 years my actions have aligned with my purpose. I appreciate everyone who comes to this blog for that very reason.
2 – Building a personal brand takes a lot of time and effort. You have to love it and know your intentions and your purpose. I always come back to the original strapline from 2014:
‘Unashsamedly uncensored, helping people to navigate through the highs, the lows and everything in between.
With the NHS thought to be around 17 years behind in mental health research, I will continue to investigate and look for trends and patterns. I want to use this information to reach people in a heartfelt and sensitive way.
3 – There are some incredible people online spreading positive vibes and life changing content, it’s not all doom and gloom. I get so frustrated when I hear people judging those who work from their phones. There are many benefits. I have been able to work from abroad, around my kids, at flexible times. Some days that means being on my phone, others it is the laptop. The working world is changing and we need to embrace that.
Jojo Fraser is an award-winning mental health researcher, author, podcaster and keynote speaker, dubbed as ‘the Queen of positivity and a kindness advocate. She is a Tedx speaker and a regular contributor on BBC radio. Jojo is known for normalising discussions around our mental and spiritual health, making it accessible and relatable to all. She has quickly grown a reputation for having a huge impact even on the most sceptical of people.
Connect with her across social @jojofrasermojo
Listen to her Tedx talk about the power of removing our masks.
Contact – firstname.lastname@example.org