Lessons from being hacked.
1. I had no idea how much impact my page had until I had so many messages each day and still get them 7 weeks later. To know thousands of people trust me is really humbling. They trust me because I have always been nothing but honest. Granted, I ask permission from friends and family before I share and this will evolve as my kids continue to grow. But in my first book, I was so open that it was dubbed as ‘hilariously honest’ and ‘Jojo says what we are all dying to say but don’t know how’. I want to be known as authentic, loving, a wellness expert and a person with a very open mind. For 9 years my actions have aligned with my purpose. I appreciate everyone who comes to this blog for that very reason. I hope to be a rockstar Granny one day, in my 90’s spreading love far and wide. I just feel so much love for you all.
2 – Building a personal brand takes a lot of time and effort. You have to love it and know your intentions and your purpose. I sat with my friend Claire who is a marketing guru and does a lot of the Scottish Widows adverts you see on tv. We stripped my goals and visions and broke them down so they were very clear. I always come back to the original strapline we put in 2014:
‘Unashsamedly uncensored, helping people to navigate through the highs, the lows and everything in between. Jojo will help to wake up that mojo, which is always in there. With the NHS thought to be around 17 years behind in mental health research, jojo will continue to investigate and look for trends and patterns. She will use this information to reach people in a heartfelt and sensitive way.
3 – There are some incredible people online spreading positive vibes and life changing content, it’s not all doom and gloom. I get so frustrated when I hear people judging those who work from their phones. There are many benefits. I have been able to work from abroad, around my kids, at flexible times. Some days that means being on my phone, others it is the laptop. I never judge others who sit at a laptop all day so don’t judge a career that people love.
4 – I should always back up my videos – I have lost SO MUCH content that I loved and that meant a lot to me. The kids and I love to write comedy plays and put them on. I did this as a child and love seeing them get excited by it. I have lost so many. Hello TikTok. And Facebook, you still bring me amazing stats to this website so thank you to all of you for coming from there. Social media isn’t all doom and gloom. We just need to follow the people who encourage us and light us up.
For positive content if Instagram is your fave then find me here.
Jojo Fraser is an award-winning mental health researcher, author, podcaster and keynote speaker, dubbed as ‘the Queen of positivity and a kindness advocate. She is a Tedx speaker and a regular contributor on BBC radio. Jojo is known for normalising discussions around our mental and spiritual health, making it accessible and relatable to all. She has quickly grown a reputation for having a huge impact even on the most sceptical of people.
Connect with her across social @jojofrasermojo (Instagram is hacked so go to https://www.instagram.com/jojowintour/)
Listen to her Tedx talk about the power of removing our masks.
Contact – email@example.com