Mummy Jojo has rebranded – the message that reinforced why it was the right thing to do

So why did I do it?  Well for one, 70% of you voted for me to move from Mummy Jojo to Jojo Fraser.  It was a tough call as lots of you love the name, as do I.  It’s super catchy and I was really sad to remove it from Facebook.  But you can still call me Mummy Jojo whenever you like.  I will still have a section on my website called Mummy Jojo and I shall also keep the domain mummyjojo.com as well as jojofraser.com so hopefully it’s not too confusing.  I will still write about being a Mum.  I will always be interested in talking and writing about kid’s mental health and speaking about the issues we face as often as possible.  I will still go into schools to give talks.  I’ll keep sharing content on the podcast and the radio.  Potentially soon, on tv so watch this space. 

Many of you gave me feedback to say that Mummy Jojo as a brand name doesn’t represent all of the work I do.  Sometimes the name put people off when I went to give a talk in the corporate world or if I was booked to speak to a bunch of teenagers.  Changing the name felt like the right thing to do and the poll results reinforced this decision.  I also received loads of encouraging messages and this one really touched me:

‘ I just wanted to say how much I love your new branding and how much I resonate with what you’re about. I’ve found it increasingly hard to connect with all the Mum’s out there – especially as someone who runs my own business and faces challenges in the mojo stakes often (as everyone does), but don’t have kids and those kind of family commitments. I always felt drawn between wanting to connect with your content (as many of my friends do) but probably ridiculously being discouraged by the perception that I was not the same as the rest of the audience, because I’m not a Mum. I’ve no doubt you’ll continue helping and cheering more and more people on in the mojo and wellness journey’

I always listen to feedback and I love it when I get it so please keep any suggestions coming.  I have been asked where I see things going.  There will certainly be a lot more writing, speaking, podcasting and filming work.  I am currently working on my 2nd book which is a comedic fiction.  I also have a couple of non-fiction titles that I plan to write.  I want to ensure that I continue to enjoy the work and I do and practise what I preach.  I took on an awful lot last year and there were a few moments that it hit me hard.  Moments that my mind was going on auto pilot and I had to slow down and enjoy my family and take time to totally relax.  With this in mind, I have booked myself up for a fairly intense mindfulness course which starts next week.  I shall be doing this for 8 weeks and I am really excited to share some of the learnings with you.  I know that not only will this help me personally, it will hugely enhance the content that I put out there.  I have a few fun projects coming up too so I shall keep you in the loop.

I want to thank each and every person who has supported the work I do, since I launched back in November 2015.  It’s been nothing short of magic.  Hubs sent me an email last week with an attachment.  The attachment was an article about how a huge % of us are not that excited by our job.  Basically, it was calling people like me a weirdo.  His message was simple, he wrote: stay weird baby.  That is exactly what I intend on doing.   I’m just delighted that so many of you keep tuning in.  I want to help you find your favourite form of weird too.  The kind that lights up your face.  I want to help you get your confidence and your mojo back, when it can be prone to going for a wander.

Please keep your topic requests coming.  I love hearing from you all.  Also, I’m happy to take any song requests and I can give you a shout out on stories or simply sing your fave tune if you are having a bad day.  Let’s spread love, kindness and all of the good stuff that the world needs badly.  More singing and dancing.  More mojo injections.  Judge less, love more.  It is much easier to do this if we are being kind to ourselves.