Media Kit / Meet Mummy Jojo

Media Kit / Meet Mummy Jojo
‘Mummy Jojo is refreshingly honest, heart warningly funny and unashamedly uncensored’
Scottish Widows
‘Jojo Fraser is someone who doesn’t live by the boundaries of keeping a stiff upper lip’
Evening News
‘Can we clone Mummy Jojo and have her in Glasgow too?’
David Lloyd 
‘Jojo is passionate about raising awareness of mental health issues’
Women’s running magazine
‘Jojo injected joy into this office when she came to give a talk’

Thanks for stopping by.  I am Jojo Fraser (MA), a freelance content creator with over 12 years experience in marketing and account management.  I am currently writing my first book which is set in Edinburgh.  It is a comedic self development book with my ‘unashamedly uncensored’  twist.

Over 51% of companies now report that blogging and video marketing is critical for their brand and ROI.  Yet 43% of people admit to skimming blogs.

My job is to keep people engaged through authentic and captivating content.  For a copy of my rate card, email

My website has attracted over 100,000 visitors. The great feedback I have received has allowed me to turn a true passion into a career.

Right enough of the smarmy sales stuff.  Most importantly, I like to keep it real and my mission is to help make a difference in this crazy world of ours.


I deliver all of my projects, both online and offline with passion and determination.  I love the word passion so much that I had it inked in Thai on my arm and I was actually sober when I had it done, but that is another story.


I like to put a twist on my campaigns to ensure they are memorable, yet genuine.

Edinburgh blogger



In terms of working with brands, I love doing reviews and putting a unique spin on them but I will only write or vlog about products, places and experiences that I genuinely enjoy.

I often get brands asking about my following.  Yes, it’s great that people are enjoying my content but to me I am not interested in boasting about numbers.  What I am most proud of is the engagement statistics from my readers.  I asked a small sample why they keep coming back to read more:

“I love how honest you are”.

“You make me laugh when I am having a tough day or week”.

“I never know what is coming next”.

“Always entertaining, even the reviews. I always read to the end, you keep me sucked in”.

I love to collaborate with positive and determined people.  My mission is to be entertaining, informative and inspirational.  Mental wellness and self care will always be at the heart of what I do.

My background is in both Marketing, copywriting and Sales and Account Management for bigmouthmedia and The Town House Collection.

My client portfolio includes:
















I helped to launch Blythswood Square Hotel, Glasgow and set up over 100 corporate accounts.  I enjoyed writing the Town House Collection blog so much that I decided to start my own.



Besides writing, vlogging and marketing consultancy, my key passions are running and fitness, quality food and drink, quirky fashion (maiden name is Wintour), travel, spa and pampering, reading, singing and music.

Some of the brands that I have worked with so far in 2017 since launching Mummy Jojo:












I look forward to getting to know you.  I do motivational talks (specialise in mental wellness and running), sponsored vlog and blog posts (that make people smile, not skim) freelance copywriting and social media strategy.

Please drop me a line –

A little bit about me –

What inspired you to promote mental wellness?

It’s a long story –my story ** warning emotional post alert.  In short – please remember no matter how desperate you may feel there is hope.  I promise.  Also – it is ok to not be ok.  You don’t have to suffer in silence.  Also for those on the outside, sometimes all you can do is show up.  Sometimes there are no words.  Just be there.

Scariest thing you have done?

Mmmm tough one, it could be sky diving, one of the worlds largest bungy jumps or hitchiking in America.  Instead I will go for Internet dating back in 2005.  I am sure it’s a lot better now.

How do your friends describe you?

Gushy, passionate, determined and funny.  I hate describing myself as funny (cringe), people will now feel like they have to laugh when they are around me.  So much pressure.  Can I swap funny for a bit mental?

Where is your favourite place to go on holiday?

Thailand, Ibiza, Greece, Italy, Australia………  I do believe though that it is not always where you are, it is who you are with.  I have been in some of the most stunning places and felt lonely and some pretty average places and felt on fire.  Happiness is a state of mind.

What is your favourite drink?

A good cappuccino, an ice cold glass of Bollinger or Sancerre.  I like a really creamy red wine – St Julien is stunning or a good Barolo with a punch.  Cocktails – passion fruit daiquiri, coconut Margarita, espresso martini and an extra spicy bloody Mary.  Mostly though I drink water and fresh lime.  LOVE fresh lime.

Where do you go to relax?

Running outdoors,  Gleneagles Hotel and Spa, Vibe Beauty Clinic in Edinburgh and the outside pool at David Lloyd.   I also love an infinity pool.  With a sunset view and champagne on tap – even better.

Most proud of?

My kidsthey drive me wild some days but boy I love them.  I am also proud of helping to smash the stigma of mental health issues.  I will never stop.  Make a difference.



Words of wisdom?

Find something you are passionate about and work your ass off.  Life is too short to do a job you don’t enjoy.  Be kind – everyone is dealing with something.  Do something nice for you every single day. We all need a bit of self love.

Life mission?

To get out there and make a difference and inspire my kids to do the same.  I am not a fan of all talk no action.



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